The EKOI Brand

2001. EKOÏ IS BORN IN ROUBAIX

Ekoï was born in the city known to cyclists the world over as the finishing site of the legendary Paris-Roubaix, aka the "Hell of the North".

2008. EKOÏ DIGITALIZES AND LOCATES TO FRÉJUS

Ekoï creates its first website, ekoi.fr: that year, 602 French and 22 Belgian customers indulge in our range of helmets and eyewear.

The brand is established on the shores of the Mediterranean, at the foot of the Esterel and on the Corniche d'Or.

2009. 1ST EKOÏ VICTORY ON THE TOUR DE FRANCE

Ekoï equips the Agritubel team with helmets. Brice Feillu, climber then aged 23, wins the seventh stage of the Tour de France wearing an Ekoï helmet. A historic moment for the brand.

Brice Feillu, climber then aged 23, wins the seventh stage of the Tour de France with an Ekoï helmet. This is the first Tour de France victory for an Ekoï helmet.

2011. First collaboration with Philippe Gilbert

Ekoï signs a partnership agreement for recovery-optimising compression garments with Philippe Gilbert who, that year, becomes world number 1!!!! Since then, Ekoï and the man affectionately nicknamed Phil' have continued to work together while forging close ties, making the Belgian champion the brand's #1 Global Ambassador.

2012. Ekoï enters the World Tour

Ekoï enters the closed circle of brands partnering a World Tour team by equipping the AG2R team with helmets, a team that trusts us for the technicality of our products.

2013. EKOÏ WINS IN HAWAÏ

With a helmet specially designed in a wind tunnel by our engineers, Belgian triathlete Frederik Van Lierde wins the Ironman World Championship.

2014. 1ST PODIUM ON THE TOUR DE FRANCE IN THE OVERALL RANKING

Jean-Christophe Péraud, from the AG2R team, takes second place overall in the Tour de France with an Ekoï helmet. To meet customer demand, we develop our first textile range.

2015. FABIO ARU CHOOSES EKOÏ AND WINS LA VUELTA

Fabio Aru, from the Astana team, wins the Vuelta with Ekoï glasses and makes the brand known in Italy, which quickly becomes the third most important country after France and Belgium.

2016. NEW PODIUM ON THE TOUR DE FRANCE

Equipped with an Ekoï helmet, French cyclist and climber Romain Bardet, from the AG2R team, wins another stage of the Tour de France and takes second place overall.

Ekoï presents its first shoe models.

2017. EKOÏ, BY THE SIDE OF THE BEST

The Quickstep team, recognized as one of the best teams in the world, calls on Ekoï to become an eyewear partner.

With a helmet custom-developed in a wind tunnel, Patrick Lange offers Ekoï a triathlon world championship title in Hawaii.

2019. Creation of the VIP club

This is the year of the creation of the club EKOÏ VIP, which aims to unite the community in France and Europe. This gathering of enthusiasts quickly grew to include over 20,000 members worldwide.

2020. From head to toe and in all disciplines

Ekoï makes a name for itself in mountain biking by equipping the KMC World Number 1 Team.

Ekoï is one of the few brands capable of outfitting you from head to toe in MTB, Gravel, Triathlon and for the Road...

2022. CHRIS FROOME and JULIEN ABSALON JOIN EKOÏ

Ekoï signs a new partnership with the Israel Premier Tech road team, outfitting riders from head to toe. Among them, four-time Tour de France winner Chris Froome.

The same year, Julien Absalon, a true mountain bike legend, becomes an ambassador and consultant for the brand.

2023. EKOÏ GOES TO CONQUEST AUSTRALIA AND THE NORTH AMERICAN CONTINENT AND SIGNS A TRIPLÉ ON THE TOUR DE FRANCE!

Ekoï expands into Australia, the United States and Canada, where it signs a partnership with the Quebec and Montreal Grand Prix.

Ekoï wins three Tour de France stage victories: 2 with the Cofidis team and 1 with the Israel Premier Tech team.

2024. THE FIRST PROs RIDE shoes BY EKOÏ!

Ekoï demonstrates its know-how at the highest level. Carlos Rodriguez and Thymen Arensman (Ineos Grenadiers), Valentin Madouas (Groupama-FDJ) and Guillaume Martin (Cofidis) choose the new C12 pro team shoes. This is a first in the brand's history.

PRODUCTS DEVELOPED WITH THE PROS

To develop its products, the brand relies on feedback from the champions it equips. In close collaboration with them, our engineers work on innovations designed to improve performance and comfort for all riders.

Ekoï's experts, consultants and ambassadors include: Philippe GILBERT, Julien ABSALON, Michele BARTOLI, Chris FROOME, Simon CLARKE, Guillaume MARTIN, Carlos RODRIGUEZ, not forgetting in triathlon the double IRON MAN world champion Patrick LANGE.

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Our pro road teams

Our triathletes

Ekoï, at the forefront of personalisation

Customize your products with your colours and your name! Over 1000 possible combinations. Ekoï bets on differentiation by giving its customers the possibility to personalise different pairs of glasses and different models of helmets.

Like the professionals, it's possible to add a flag, a name, a specific colour, which will make the product unique!

The INNOVATION BY EKOÏ: IN THE SERVICE OF SAFETY, PERFORMANCE AND COMFORT

In its ongoing quest to innovate alongside pro riders, the brand is working on three key areas: the first concerns cyclists' SAFETY. To optimize this, Ekoï has equipped its helmets with Koroyd technology and its shorts with Cordura anti-abrasive material. The second challenge is the quest for AERODYNAMIC performance. Helmets and suits are developed in wind tunnels and with the help of artificial intelligence. The third is THERMOREGULATION. Outlast technology offers superior thermal comfort.

Ekoï VIP Club

Because for us cycling is above all a philosophy of life. We've created a community around a single passion.

Ekoi gives you the opportunity to go further in the adventure with its VIP Club.

Exclusives, events, pre-orders, personalized gifts, reserved exclusively for our members.

Join a community of passionate cyclists.